Are you looking for a partner, who shares your passion for novelties? Having a good, creative and original idea is not enough today. The innovation process varies depending on the task.
Does the ability to innovate give measure to competitive factors? To call oneself innovative does not satisfy our requirements. The basic thought of innovation has to be understood and conditions have to be established, which encourage the innovative capabilities.
Based on partnership the innovation story will be written and the process accompanied in cooperation with you.
But what exactly is meant by innovation? Definitions are various. According to our understanding of innovation creative ideas are needed (intention), from which to develop a new product (invention). But not until this product has conquered the market (diffusion), it is to be called an innovation. So you don’t only need good and creative ideas for an innovation, you also need the right market and the successful penetration of it.