Most of us can remember seeing a robot in a promotional video at some stage: the robot arm at an exhibition or the fully automated show production at some event.
Robots are ideally positioned to add a bit of glamour and flair to traditional products. The sky is the limit – most things customers can imagine, we can somehow create nowadays.
The specific use of automation in pictures and videos, including automation, and particularly robots, is an ideal carrier to convey the message of modernity: By simply showing the use of robot technology, even the most “boring” of businesses can benefit from a young and innovative image.
Below you’ll find a few examples of how automation can be used in promotion and communication for customers.