- Design studies
The design study is something like the “beautiful sister” of the feasibility study. It is about the optimal positioning of the product in the market. Usually this happens through emotions. Or through peculiarity: a unique selling proposition. Or it is about functional design.
Values, provided by potential clients and professional critics can tell you a lot about your product: is it “hot” or “ineffectual”? Would one buy it? What does the customer say? Both positive as well as negative feedback can be optimally used to strengthen the products strong points and to revise the percepted weak points before entering the serial production.
In case of technical products the designer is involved almost continually within the development process, as the best results are obtained by the close cooperation between the development engineer and the designer. Often ideas arise here for the product environment like the packaging, the sales location or accessories as a side effect. Feedstock for the marketing department.